It is now time to begin on the paper system for the Richardson Olmsted Complex branding project.
Here is some of my inspirations:
With the complicated logo, I find that I am drawn to airy designs.
This one is a nice modern version of a vintage style.
I enjoyed all of the open space with this front/back card. It is interesting how they divided all of the information on one line.
With my research, I found a pinterest board dedicated to vintage business cards. Perfect! I would like to take these inspirations, and give them a modern feel, to mix the old and the new…exactly what this complex aims to do.
The Richardson Olmsted Complex, formally known as the Buffalo State Asylum for the Insane, has recently been granted $76.5 million for rehabilitation of the deteriorating but historical and architecturally significant facility.
With this revitialization, the complex should take on a broad and coordinated brading system to establish itself as a beneficial vibrant community among the surrounding neighborhoods. The system will include emphasis on architecture, education, culture and recreation for the public.
Because this complex is 144 years old, history and culture of the late 1800’s will be seen in this brand while still maintaining a modern vibe for this century.
Starting my research for our first project in Branding Systems class.
Brief: Each student is to research historic communities (e.g. districts, boroughs, neighborhoods, and landmarks that are at least 75 yrs old. From your initial research select one community to be your client. For this assignment each student will begin with a comprehensive strategy, followed by a brand identity, and the cohesive brand system spanning the myriad of print and electronic deliverables for the promotion and marketing needs for the client of your choosing.
However, I have decided on the Buffalo State Hospital as my client. The 19th century asylum has been deteriorating and used as separate buildings for years. The governor has granted $76.5 million for its preservation and rehabilitation. This has created the project to create Richardson Olmsted Complex centered around the historical facility.
The vision statement for the project:
The Richardson Olmsted Complex, formally known as the Buffalo State Asylum for the Insane, has recently been granted $76.5 million for rehabilitation of the deteriorating but historical and architecturally significant facility. Plans include emphasis on architecture, education, culture and recreation for the public. This complex is in need of an identity to showcase its benefit to Buffalonians and the general public.